In general, you can browse the non-password protected portions of our Sites without telling us who you are or revealing any personal information about yourself, except for our collection of “cookies” as described in Section 3.

We may collect personal information from you on our Site and Apps or through any other digital or personal communication with you. Information collected by us is voluntarily provided by you and may be integrated with other information you have provided to our franchisees upon signing up for a membership at a LivFit 24/7 Gym® club.

If you are a LivFit 24/7 Gym® member, you may choose to integrate information from your membership account with the Site and our Apps, but you will have the opportunity to agree to that integration of information across different platforms. Our Site and the Apps may also collect general information about your technology interface or preferences (such as the type of browser used or the files requested). Some of the information described below is mandatory for the performance of certain services, and if not entered, you may not be able to utilize or participate in some of our online services or features.

The information we may collect through your use of the Site may include, but is not limited to:

• Where the account registration feature is available, your contact information to create a LivFit 24/7 Gym® account, such as your first name, last name, phone number, and email address;

• Where the account registration feature is available, your profile username and password to enter the password-protected portion of the Site;

• Your transaction history relating to the use of our clubs, purchase of certain products or other information you wish to share with us and integrate with the Site;

• If integration with your membership is available to you, membership-related information, such as your home address, LivFit 24/7 Gym® location, key FOB number, and membership number;

• Fitness-related information provided in the membership process, such as your height, weight, general fitness-related goals or other information helpful to achieving your fitness goal;

• Information regarding training sessions, classes, or other information regarding your utilization of services at the club-level;

• Where the account registration feature is available, correspondence with your personal training or LivFit 24/7 Gym® club regarding your activity;

• Information provided by you when you participate in a survey or communication to you regarding your use of the Site, or utilizing LivFit 24/7 Gym services;

• Information provided by you to participate in advertising contests or sweepstakes;Various account information related to your LivFit 24/7 Gym® membership to allow you to update credit card, bank account, other payment information, or any other information regarding your profile;

• If you are a prospective franchisee, we may collect detailed information such as your first name, last name, email address, phone number, address, and general financial information such as liquidity and assets, to evaluate your qualifications for a LivFit 24/7 Gym® franchise;

• If we offer alternative sign-ins, we may collect certain sign-on information you have provided to third parties, such as Facebook or Twitter, when you sign on to use our site or Apps through these third parties;

• Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the Site and for us to credit your account for various online transactions;

• Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites;

• Your IP address to measure our website traffic and to help provide a more personalized experience.

The use of information received from Apple’s HealthKit will adhere to the Developer and User Data Policy. The use of information received from Google Fit APIs will adhere to the Google Fit Developer and User Data Policy, including the Limited Use requirements.

To fully utilize the products and services available through our Apps, you may choose to download separate applications, MapMyFitness and MyFitnessPal, owned and operated by Under Armour, Inc., and may opt to have the information entered into those applications automatically integrate with the LivFit 24/7 Gym® App. Information entered and retained on MapMyFitness and MyFitnessPal is governed by Under Armour’s Privacy Policy. We may also integrate the Apps with other applications or platforms, such as a wearable device tracking application like FitBit® or HealthKit through the Apple® Watch, or additional applications that are useful to integrate your fitness goals and activity. If you choose to integrate information collected by a separate application or entity, once integrated with the Apps, we will also have access to and the right to use the data provided to your LivFit 24/7 Gym® profile. Like MapMyFitness or MyFitnessPal, any of these third-party applications will have their own privacy policies and terms regarding the collection, use, and maintenance of data entered through that third-party application.

The information we may collect through your use of the Apps may depend on the version of the Apps or the country you are in, but this information may include, but is not limited to:

• Information to register for your App account, such as first name, last name, email address and other LivFit 24/7 Gym® membership information, as well as a username and password to access the App;

• Your activity history regarding your use of the Apps, such your visits to clubs, participation in training activities, classes or utilization of other LivFit 24/7 Gym® products or services;

• Membership-related information, such as your home address, LivFit 24/7 Gym® location, key FOB number, and membership number;

• Fitness-related information provided in the membership process, such as your height, weight, general fitness-related goals, fitness-related habits or other information helpful to achieving your fitness goals;

• Fitness and health-related information, such as those through integrations with HealthKit and/or Google Fit, to allow us to personalize your app experience, to allow our coaches to measure your progress and adjust programming, and for other related uses;

• Anonymized and aggregated fitness and health-related information to formulate health scores / metrics by location, country or region;

• Certain location or geolocation information pulled directly from your mobile device, your wireless carrier or certain third party providers, to allow tracking of your activity. This collection and tracking may occur even when the Apps or other related applications are not actively open and running;

• Information regarding personal training sessions and communication with your personal trainer or other LivFit 24/7 Gym® staff;

• Records of copies of your correspondence, if you contact us;Information provided by you when you participate in a survey or communication to you regarding your use of the Apps, or utilizing LivFit 24/7 Gym services;

• Various account information related to your LivFit 24/7 Gym membership to allow you to update credit card, bank account, other payment information, or any other information regarding your profile;

• If we offer alternative sign-ins, we may collect certain sign-on information you have provided to third parties, such as Facebook or Twitter, when you sign on to use our Apps through these third parties;

• Computer data or files, often called “cookies,” which may be sent by your mobile device to allow our server to “recognize” you through the navigation of the Apps and for us to link your activity on the Apps with your membership.